Effective Date: April 14, 2025
POTD, Inc. (“Tumoda”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our mobile application and services (collectively, the “App”).
1. Information We CollectWhen you use Tumoda, we may collect the following types of information:Personal InformationFull nameEmail addressPhone numberBirthdateProfile photoAccount InformationLogin credentials or tokens from Apple, Google, or email-based sign-inUnique user identifiers (UUIDs) tied to your account (via AWS Cognito)Media & PhotosDaily outfit photos uploaded by youProfile photoAI-generated content based on uploaded photos (e.g., segmented clothing items, classifications, style embeddings)Usage DataApp interactions (e.g., outfit posts, closet activity)Device type, OS versionAnonymous usage data tied to a UUID (via Amplitude)Location DataCity-level location, used only to provide relevant weather-based outfit recommendations
2. How We Use Your InformationWe use your information to:Provide and personalize app features (outfit suggestions, closet tracking, packing lists)Build a virtual wardrobe using AI, based on outfit photos you uploadDeliver relevant weather-aware fashion suggestionsSend optional notifications about outfits, style summaries, or featuresAnalyze trends and improve app functionalityRespond to support requests or questions
3. Legal Basis for Processing (GDPR)We process your data under the following legal bases:Consent: When you create an account and upload outfit photosContractual necessity: To provide the services you sign up forLegitimate interests: To improve the App and understand usage behavior
4. Artificial Intelligence and ProcessingTumoda uses AI systems (including OpenAI, Google Vertex AI, and Gemini) to analyze your photos for clothing segmentation, classification, and style insights. Processing is performed securely on remote servers. Results are stored in our databases (AWS S3 and DynamoDB) and used only to enhance your in-app experience.
5. User-Generated Content & OwnershipYou retain full ownership of all content you upload (e.g., outfit photos). By posting content to Tumoda, you grant us a limited, non-exclusive license to use, store, and process that content solely for the purpose of delivering app functionality.
6. Push Notifications & CommunicationWe may send push notifications for outfit reminders, feature updates, or style-related insights. You can opt out at any time via your device settings or by contacting us.
7. Aggregated and Anonymized UsageWe may use aggregated or anonymized data (not linked to any individual) to improve our product or identify trends (e.g., most worn color, seasonal patterns). This data is not personally identifiable.
8. Data RetentionWe retain your data indefinitely unless you request deletion. If you would like to delete your account and associated data, email us at curtis@potd.io.
9. Cross-Border TransfersTumoda operates globally. Your information may be transferred to and stored in countries outside your own (such as the United States). Where required, we implement standard contractual clauses and safeguards to protect your data in accordance with applicable laws.
10. Third-Party ServicesWe use the following third-party services to deliver and improve Tumoda:AWS (Amazon Web Services) – storage, authentication, and backend processingAmplitude – anonymized usage analyticsOpenAI, Google Vertex AI, Gemini – AI processing for outfit analysisThese providers are only given access to the data required for their services and are contractually obligated to protect your information.
11. Your RightsYou have the right to:Request access to the data we hold about youRequest correction or deletion of your personal dataWithdraw consent at any timeLodge a complaint with your local data protection authorityTo exercise any of these rights, contact us at Curtis@potd.io
12. Children’s PrivacyTumoda is not intended for users under the age of 13. We do not knowingly collect personal data from children. If we become aware of such collection, we will promptly delete the data.
13. Changes to This PolicyWe may update this Privacy Policy from time to time. If changes are material, we will notify you in-app or via email. Continued use of the app constitutes acceptance of the revised policy.
14. Contact Us
POTD, Inc.
3220 Outlook Dr., Colorado Springs, CO 80921
Curtis@potd.io